This month, Rugby, the more youthful preppy line created by Ralph Lauren in 2004, launched a "groundbreaking series [of videos] inspired by the rhythm of the city." The videos capture the aura of the line while subtly displaying the clothing within their poetic narratives (and mood-enhancing background music). The first three videos are set to the poems "Chariot" by Joshua Bennet, "An Eastern Ballad" by Allen Ginsberg, and "Reborn" by Alex Ustach.
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