Thursday, March 31, 2011

Post #37: Trend Report - Scarves

           The House of Hermès made its first 90cm x 90cm signature silk scarf in 1937. Since then, scarves have taken the world by storm, going in and out of phases of fashionability. In recent history, you may remember the Hermès Spring/Summer 2010 scarves ad campaign (as seen below).


https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNx0Zb1JD17SqE7GnIqY_WYRrKfBm7NPubesgBGNnYBob-SyGswbiYT36Zwv9zfq37bjwu6FGQpdHh7YfNc_DgrcxSRF_sMtmaird_PwbFZdJJwlMRa4RBoAqkNj_kwu9wme9xION4-y0W/s1600/Hemes.jpg



           As evidenced by the Spring 2011 Ready-to-Wear shows along with the current window display at Bloomingdales' 59th street address in New York City, scarves are returning bigger and in more versatile a fashion than ever. And while it may look extremely cool yet difficult to braid a scarf into your hair as in the picture above, scarves were seen in almost every other form on the runways.
           Our journey with the scarf does not begin at the neck this season. At the Nicholas K show, scarves were worn loosely around the waist in a sarong-like fashion, looking chicly tough and grunge at the same time.




           Scarves then slowly migrated up to shoulder-height at the Mandy Coon show, adding a splash of color as they were draped off of one arm and belted at the waist. 



           At Elie Saab and Akris, scarves were still belted around the natural waist, but not before being draped around the neck. 

 




           Finally, scarves made it up to their traditional place around the neck. And while Ralph Lauren's classic and chic spring neutral looks are my favorite, there is something to be said for Matthew Williamson's use of green as a simplistically chic pop of color, and for Elie Tahari's minimalistic and sexy skinny black and silver look.







           But alas, if you're thinking that the neck is as far up as scarves go this season, you are mistaken. At Missoni, whose show was dominated by the presence of this airy accessory, scarves showed up daintily tied around the neck or worn in a more innovative fashion as a modern take on the babushka. 




         And lastly, Salvatore Ferragamo, Emilio Pucci, and Moschino displayed their varying takes on the headscarf (which I'm calling the final step in the evolution of the scarf from "hipwear" to headgear). 




           In The Devil Wears Prada, by Lauren Weisberger, Miranda Priestly incorporates a white Hermès scarf into every single outfit she wears. No matter the time nor place, she uses them as a neckscarves, bracelets, belts, carrying straps, etc. And while Miranda Priestly may not be one of the most liked characters in fictional history, she is one to pay attention to. The main lesson here is that scarves are limitless. I would post a Dos and Don'ts list for this trend if only there were Don'ts. So, whether you're driving around in a convertible while wearing a pair of over-sized sunglasses and a scarf to protect your hair, or whether your outfit just needs a pop of color, change things up with this dynamic trend. 

All runway photographs from: http://www.style.com/fashionshows/powersearch?trend=trend23&event=show2182



No comments:

Post a Comment